Marketing Management

Marketing Management


Companies, who want to develop faster and better than their competitors, are using marketing to reach these objectives. Especially for companies which are very technical oriented, marketing knowledge is essential. In this course, participants acquire basic knowledge about marketing and marketing strategies – from objectives to implementation in practice.


  • Your Benefits

 All practitioners will be required to develop knowledge in the following areas:

  • Objectives and tasks in Marketing and in Marketing Strategies
  • Understanding the role of Marketing in a company
  • Developing Marketing Strategies to beat the competition
  • Planning Marketing Activities


  • Methods

 After registration you can access off line documents. After registration of  sufficient number of participants, online class will be held on an announced time.In this course case studies and examples from industry have been designed to optimize the learning benefit. Intensive group work and participant are focused on discussions and share of experience.


  • Participants

 Company owners, manager and staff who are regularly confronted with questions in marketing and marketing strategies, and who need knowledge in marketing, to include these into their daily decisions, as well as strategic issues.


  • Contents


+Marketing – Bridge to the Customer

Marketing in companies, customer minded orientation, contents of a marketing concept

 Case Study: Company without market orientation


+Market Research & Business Intelligence

Concept of market research, provision of data

 Exercise: Market research project


+Analyzing Market Opportunities

Competitive Analysis (Porter’s 5-Forces Analysis), SWOT analysis

 Exercises: SWOT analysis, Porter’s 5-Forces


 +Product Positioning in Competitive Markets

Market segmentation and targeting, differentiation with unique selling propositions

 Exercise: Market segmentation


  +Developing and Updating Marketing Strategies

Basic Marketing Strategies, Developing the own Strategy, Strategies in Downturn


+Marketing & Sales Alignment

Organization of the sales process, organisation of marketing and sales responsibilities, opportunity analysis


 + Shaping the Market Offering

Market offering and pricing, sales channels, communication towards the customer

  • Documentation for Participants

 Course Material.After registration you will  instantly access offline documents.


  • Duration

2 Days (9 hours on line course).

Note:Online course will be only held after registration of  sufficient number of participants. Day and time of online course will be announced later.


  • Tutition Fee

50 Euro for class + 50 Euro for certificate : Total =100 Euro


Please pay the fee amount to bank account:

IBAN DE57 6129 0120 0249 3500 09
NAME :Prof.Dr.Dr.h.c.Helmut Kohlert

Euro account


then enter transaction number on the registration form


  • Certificate

Every participant will be awarded a certificate from TCKIT Germany. (see the sample)


  • Trainer

 Prof. Dr. Dr. h.c. Helmut Kohlert

He is Professor of Business Management at German universities . He is serving as a consultant and trainer to numerous technical companies in the fields of marketing, entrepreneurship and international marketing. He is author of numerous books like “Marketing für Ingenieure” and articles.