The company is planning to go international or wants to optimize their current position in a foreign country? In both cases the company and their staff need knowledge in intercultural management and how to build up international partnerships.
All practitioners will be required to develop knowledge in the following areas:
- Overview about international marketing tasks
- Changes in the own company when going international
- Adaptation of the own company to the new global conditions
- Factors which might influence marketing decisions in the new target market
- Recommendations how to handle international specifics
After registration you can access off line documents. After registration of sufficient number of participants, online class will be held on an announced time. In this course exercises and examples have been designed to optimize the learning benefit. Intensive group work and participant are focused on discussions and share of experience.
Company owners, manager and staff who are regularly confronted with questions in international marketing, and who need knowledge in international marketing, to include these into their daily decisions, as well as strategic considerations.
+Global Management Imperative
Companies and marketing in foreign markets, preparations before entering the foreign market
+ Relevant Environments in Business
Elements of culture
+ The Cultural factor in business
Different values in societies and in business, Cultures differ in business
+ Concepts for the Comparison of Cultures
Understand and compare the different contexts people are in, foreign countries and their differences
+ Working in a New Cultural Environment
Need for interpretation, Decision making, Learning from cultural differences
+ Case Studies in Intercultural Management
- Documentation for Participants
Course Material as pdf-file. After registration you will instantly access offline documents.
2 Days (9 hours on line course).
Note: Online course will be only held after registration of sufficient number of participants. Day and time of online course will be announced later.
- Tutition Fee
50 Euro for class + 50 Euro for certificate : Total =100 Euro
Please pay the fee amount to bank account:
IBAN DE57 6129 0120 0249 3500 09
NAME :Prof.Dr.Dr.h.c.Helmut Kohlert
then enter transaction number on the registration form
Every participant will be awarded a certificate from TCKIT Germany .(see the sample)
Prof. Dr. Dr. h.c. Helmut Kohlert
is Professor of Business Management at German universities . He is serving as a consultant and trainer to numerous technical companies in the fields of marketing, entrepreneurship and international marketing. He is author of numerous books like “Marketing für Ingenieure” and articles.