Business Model

Business Model

This course will focus on business models and business strategy. It will provide students with a customer-centric overview and conceptual mapping of the business model. The various aspects of the business model including the offer, customer, infrastructure, and profit formula needed to deliver value will be introduced and connected to design thinking.

 

  • Objectives

 The course establishes a context for understanding the key business concepts, tools and terminology that will be discussed:

  • learn how business models of companies in diverse operate
  • understand the components of a business model through various conceptual frameworks
  • apply these frameworks in the analysis of specific company business model cases
  • articulate the components and their relationship within a business model and their integration
  • apply design thinking methodology to frame a business opportunity

 

  •  Methods

After registration you can access off line documents. After registration of  sufficient number of participants, online class will be held on an announced time. in this course  Exercises and examples have been designed to optimize the learning benefit. intensive group work and participant have been focused on discussions and share of experience.

 

  • Participants

 Company owners, managers and staff who are regularly confronted with strategic questions of their company such as starting new businesses, reorganizing their current business or enter into new markets

 

  • Contents

 

+Definition of a Business Model

Competing business models instead of competitive strategies, business model as a competitive advantage

 

+ Business Model Patterns

Components of a business models, relationships between the components and their integration

 

 +Design of Business Models

Developing the business model of the own company

 

 +Re-interpreting the strategy through the business model lens

Effect of the business model on the company’s strategy

 

  • Documentation for Participants

 Course Material as pdf-file.After registration you will instantly access offline documents.

 

  • Duration

2 Days (9 hours on line course).

 

Note:Online course will be only held after registration of  sufficient number of participants. Day and time of online course will be announced later.

 

  • Tutition Fee

50 Euro for class + 50 Euro for certificate : Total =100 Euro

 

Please pay the fee amount to bank account:

IBAN DE57 6129 0120 0249 3500 09
BIC: GENODES1NUE
NAME :Prof.Dr.Dr.h.c.Helmut Kohlert

Euro account

 

then enter transaction number on the registration form

 

  •  Certificate

Every participant will be awarded a certificate from TCKIT Germany. (see the sample)

 

  • Trainer

 Prof. Dr. Dr. h.c. Helmut Kohlert

 

 is Professor of Business Management at German universities . He is serving as a consultant and trainer to numerous technical companies in the fields of marketing, entrepreneurship and international marketing. He is author of numerous books like “Marketing für Ingenieure” and articles.

 

 



Register