Publications

Entrepreneurship for Engineers
by Helmut Kohlert (Author), Dawud Fadai (Author), & Hans-Ulrich Sachs

 

The objective of this book is to provide future entrepreneurs in start-up companies, medium-sized enterprises, and corporations with knowledge and a set of tools that they can immediately use to develop their entrepreneurial mindset. The book has a clear focus on the needs of engineers; it covers business cases, experiences from entrepreneurs, and examples from industry to optimize the learning benefit.


Product details
Paperback: 193 pages
Publisher: R Oldenbourg Verlag GmbH; 2nd Revised ed. edition (17 September 2013)
Language: English
ISBN-10: 3486732986
ISBN-13: 978-3486732986
Product Dimensions: 17 x 1.1 x 24 cm

 

Marketing Für Ingenieure
(Oldenbourg Lehrbücher Für Ingenieure) (German)
by Helmut Kohlert (Author)

 

Product details

Paperback: 425 pages
Publisher: Oldenbourg Wissenschaftsverlag; 3 edition (7 November 2012)
Language: German
ISBN-10: 3486707906
ISBN-13: 978-3486707908
Product Dimensions: 17 x 2.4 x 24 cm